Pure Fashion Overview

The Pure Fashion Mission

Pure Fashion is a faith-based program that encourages teen girls to live, act, and dress in accordance with their dignity as children of God. Pure Fashion focuses on guiding young women ages 14 to 18 to become confident, competent leaders who live the virtues of modesty and purity in their schools and communities. Through an eight month Model Training Program that covers public speaking, manners and social graces, hair and make up artistry, personal presentation, and much more, Pure Fashion models learn the importance of living a life in accordance with God’s will and fostering a life of grace through purity of heart, mind, and body. The Pure Fashion program culminates in a city-wide fashion show featuring clothing that is pretty but not provocative, trendy but still tasteful.

Pure Fashion works with local leaders, clergy, and lay people to promote the virtue of modesty, protect and preserve purity, and foster an awareness of the dignity of the human person. Pure Fashion seeks to complement the pastoral programs of the diocese it serves.

Pure Fashion hopes to positively impact the fashion industry by motivating customers to choose clothing and accessories that are fun and fresh, yet modest and respectful of the dignity of the human person.