A Celebration of Style and Virtue

Modesty Guidelines

...as mentioned on the Laura Ingraham Show

Laura Ingraham’s interview (listen to audio) with author Jennifer Moses (Wall Street Journal, March 19, 2011: Why Do We Let Them Dress Like That?).

Fashion Show Clothing Guidelines

Pure Fashion models are more than just fashion models; they are ROLE MODELS!

Our goal is to show the public that it is possible to be stylish, cute, and MODEST! Pure Fashion clothing styles flatter the figure, without drawing undo attention to any particular area.

Always and Anywhere:


  • Necklines are four fingers below the collarbone.
  • Material is opaque, not sheer, very thin, or spandex.
  • Shirts draw attention to the face, not the bust line. They can be ruffled, be-jeweled, patterned, etc, but the bra is not seen in the back (if visible, the shirt is too tight).
  • The back is covered: no strappy backs, halter, or backless garments.
  • Tank tops are worn with a shirt, jacket, or sweater over them.


  • Can be form-fitting but not too tight, especially in the seat or thigh area.
  • One should be able to pull pants away from the leg—and not just because the material is spandex (that doesn’t count).
  • When the arms are straight down at the side, the bottom of the shorts is below the longest finger.
  • Panty lines are not visible. If necessary, pantyhose or a “thigh shaper” can create a smooth appearance in the clothing.


  • Skirts are four slender fingers above the top of the kneecap.
  • Be attentive to see if a slip is necessary.


  • From the waist up, dresses follow the shirt guidelines.
  • Dresses need sleeves or two-inch wide straps. Wraps go nicely with dresses that have straps.


Undergarments should never become outer garments.

More Clothing Guidelines

On the runway

  • When modeling on a raised runway, hemlines appear much shorter, so skirts and dresses should be no shorter than at-the-knee length.
  • Care must be taken when entering or exiting the stage in a skirt or dress.
  • The brighter the better is a good rule for runway clothing. The audience is coming to see a show and bright clothing adds pizzazz.
  • Heels are best on a runway. Ballet flats or wedge shoes do not show as well. Practice is needed to walk elegantly in heels. Heels that are too high detract from the overall impression of the model.
  • First impressions are important. How do you want the audience to remember you? Dress accordingly.
  • All clothing is always crisp, clean, and stylish in a Pure Fashion Show! Accessories can be colorful, flashy, extravagant, or tailored. Accessories add an important component to the overall impression of the outfit on stage.

On the job

When buying clothes and dressing to express your personal dignity as a young lady, remember to consider what you will be doing in them! People sit, stand, lean over, walk up stairs with others behind them, and sit at tables facing speakers, bosses, or teachers. How do your clothes or lack of clothes appear to someone seated alongside, above, and below you in all of your daily postures?

Some pitfalls:

  • Blouses and shirts that are too loose can be as immodest as tight ones. If the neckline droops from the body when a woman bends over, everyone can see the body parts the blouse was designed to cover.
  • If the armpit is too loose, think about the view of the person standing alongside.
  • Blouses that button sometimes have see through gaps between the buttons, so if there is a side view to the inside, this may not be the blouse to buy or wear.
  • Is the blouse too tight and comes unbuttoned easily? Wear a slip or tank top underneath.
  • With arms lifted overhead when looking in the mirror, does the back or belly show? If so, a longer look or a layer underneath is necessary.
  • Many of today’s V-necks have plunged to all new “lows.” They can even become more revealing when worn by young women of short or medium height. Layering ensures that private parts remain private.

Summer fun

  • Undergarments can do a good job of protecting modesty during the warm summer months.
  • Try an extra lined bra for the months when it is too warm to dress in layers.
  • Choose a bra that has a little padding in the event of a chill.
  • White jeans or shorts require a selection of undergarments in a nude shade.
  • Pure Fashion recommends one-piece bathing suits. Cover-ups can be a nice addition to add mystery.

At the mall/everyday dressing

  • Let the clothing be a testament of your dignity as a young lady. What you choose to wear can affect your behavior.
  • Be careful about dressing “grungy” even if it is modest. It can be perceived as a lack of self-confidence.
  • Attend to the current trends in clothing, but don’t allow yourself to become enslaved by them. Fashion-forward dressers usually select one or two items from each season to coordinate with their existing wardrobe.


Not all shoes are modest. Some speak a whole language: extra platform or overly strappy heels might be sending the wrong message:

  • Make sure that heels reflect elegance and classiness and not “sexiness.”
  • Be sure that the shoes match the occasion—casual shoes with casual occasion and classy shoes and pumps with classy or elegant occasions.